Cream Point Pty Ltd T/A Marketingbots.ai
Last updated: 25 January 2026
1. Who we are
This Privacy Policy applies to Cream Point Pty Ltd T/A Marketingbots.ai (“Marketingbots.ai”, “we”, “us”, “our”), an Australian company based in Sydney, New South Wales.
Marketingbots.ai is an authorised partner and reseller of Ellavator.ai, the AI marketing platform that powers Ella. When you access or use the Ella / Ellavator.ai platform through Marketingbots.ai, your information is handled in line with this Privacy Policy and with the privacy and security standards applied by Ellavator.ai.
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose and protect your personal information when you:
- Visit our websites, including marketingbots.ai and associated pages (our “Website”)
- Use services, software and tools we provide or manage (including access to the Ellavator.ai / Ella platform) (our “Services”)
- Interact with us by email, phone, online forms, social media, or in person
By using our Website or Services, you agree to the terms of this Privacy Policy. If you do not agree with this Policy, you should not use our Website or Services.
2. Personal information we collect
“Personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable.
The types of personal information we may collect include:
- Contact details – name, business name, email address, phone number, postal or billing address
- Professional details – job title, role, organisation, industry and related information you provide in forms or calls
- Account and usage information – login details, preferences, activity within the Ellavator.ai / Ella platform where we act as your partner, records of support requests and interactions
- Marketing and communication preferences – your preferences for receiving communications from us
- Payment and billing information – where applicable, limited billing details required to process payments (card details are typically handled by third‑party payment providers and not stored by us in full)
- Technical and usage data – IP address, browser type and version, device identifiers, pages viewed, time and date of visits, referral source, interactions with our Website and emails
- Other information you provide – any other information you choose to provide to us (for example, in discovery calls, emails, surveys, webinars, events or feedback forms)
We may also collect and use information that does not identify you personally (“de‑identified” or “aggregate” information), such as general usage statistics and clickstream data (e.g. pages visited, time on site, navigation paths). We may use this information to analyse and improve our Website and Services. Where this information is de‑identified so that you are no longer reasonably identifiable, it is not treated as personal information under this Privacy Policy.
We generally do not seek to collect sensitive information (such as health, racial or ethnic origin, or religious beliefs). If you choose to provide sensitive information, you do so voluntarily and we will handle it in accordance with this Policy and applicable law.
3. How we collect personal information
We may collect personal information in several ways, including:
3.1 Directly from you
For example:
- When you fill out forms on our Website (e.g. contact forms, trial sign‑ups, newsletter sign‑ups, demo requests)
- When you create or access an account for the Ellavator.ai / Ella platform through us
- When you communicate with us by email, phone, video call, social media or at events
- When you participate in webinars, workshops or other activities we host or co‑host
By providing your email address or other contact details to us (for example, when you sign up for a trial, request a demo, download content, or subscribe to updates), you consent to us using those details to send you communications described in this Policy, unless and until you opt out.
3.2 Automatically when you use our Website or Services
When you visit our Website or use our Services, we may automatically collect certain information about your device and activity, such as:
- IP address and approximate location (e.g. city or region)
- Browser type and version, device type and operating system
- Pages viewed, links clicked, time spent on pages, and referring URLs
- Interaction with our emails (e.g. whether they were opened, links clicked)
We collect this information using cookies and similar technologies (see Section 4 – Cookies and similar technologies).
3.3 From third parties
We may receive personal information about you from:
- ai, where you access the Ella / Ellavator.ai platform via Marketingbots.ai
- Our service providers (e.g. CRM, analytics, billing, email marketing platforms)
- Publicly available sources (e.g. LinkedIn, company websites) where relevant to our services
- Business partners or referrals, where you have been referred to us
4. Cookies and similar technologies
We use cookies and similar technologies on our Website to:
- Help our Website function properly
- Remember your preferences and settings
- Understand how people use our Website and communications
- Improve our content, marketing and Services
A cookie is a small text file stored on your device. Cookies may be:
- Session cookies – deleted when you close your browser
- Persistent cookies – stored for a longer period or until you delete them
We may also use web beacons, pixels and similar technologies in our Website and emails to understand usage (for example, whether an email was opened or a link was clicked).
You can usually choose to block or delete cookies via your browser settings. If you do so, some features of our Website or Services may not function properly.
4.1 Third‑party analytics and advertising
We may use third‑party analytics and advertising tools (for example, Google Analytics, Meta, LinkedIn or similar platforms) which use cookies or similar technologies to:
- Measure and analyse use of our Website
- Help us understand the effectiveness of ads and marketing campaigns
- Show you relevant ads (including retargeting) based on your interests and activity
These third parties have their own privacy policies and may process your information in other countries. You can often manage your preferences directly with these providers or via your browser and ad‑settings tools.
5. How we use personal information
We may use your personal information for purposes including:
5.1 Providing and supporting our Services
- Setting up and managing your access to the Ellavator.ai / Ella platform via Marketingbots.ai
- Delivering consulting, onboarding, training and support
- Responding to your enquiries, requests or feedback
5.2 Improving our Website, Services and customer experience
- Monitoring performance and usage of our Website and Services
- Identifying trends, issues or areas to improve
- Developing new services, features or content
5.3 Marketing and communications
- Sending you emails, newsletters, product updates, invitations to webinars or events
- Providing information about services, offers or content we believe may be relevant to you
- Running surveys or collecting feedback
You can opt out of marketing communications at any time (see Section 7 – Direct marketing and your choices).
5.4 Business operations and administration
- Managing our relationship with you or your organisation
- Processing payments and invoicing
- Maintaining records and managing risk
5.5 Legal, security and compliance
- Detecting, preventing and responding to fraud, security incidents or misuse of our Services
- Complying with legal obligations, regulatory requirements, court orders or lawful requests
- Enforcing our agreements, terms and policies
We will only use your personal information for the purposes for which it was collected, or for related purposes that you would reasonably expect, unless we obtain your consent or are required or permitted by law to use it otherwise.
6. How we disclose personal information
We may disclose your personal information to:
- ai – as our platform partner, when necessary to provide you with access to and support for the Ella / Ellavator.ai platform
- Service providers and contractors – such as hosting providers, analytics providers, CRM and billing platforms, email and marketing tools, IT and security providers, and professional advisers, who help us operate our business and deliver our Services
- Business partners – in connection with joint offerings, referrals or collaborations, where appropriate
- Prospective buyers or investors – in connection with a merger, acquisition, restructure or sale (subject to confidentiality obligations)
- Regulators, law enforcement or other authorities – where required or authorised by law, or where we reasonably believe disclosure is necessary to protect our rights, your safety or the safety of others
We do not sell your personal information to third parties.
We take reasonable steps to ensure that any third party who receives personal information from us:
- Maintains appropriate security and confidentiality
- Uses the information only for the purposes for which it was disclosed
- Handles the information in accordance with applicable privacy laws
Some of the third parties we use may be located outside Australia (for example, Ellavator.ai and certain cloud or analytics providers). Where personal information is transferred overseas, we will take reasonable steps to ensure that the recipient protects it in a way that is substantially similar to the protections afforded under the Australian Privacy Principles.
We may also share aggregated or de‑identified information (which does not reasonably identify individuals) for research, reporting, marketing or service improvement purposes.
7. Direct marketing and your choices
We may use your contact details to send you marketing communications about:
- ai services
- ai / Ella platform capabilities and updates
- Events, webinars, resources and content relevant to your role or interests
By providing your email address or other contact details to us, you expressly consent to receive these communications from us, unless and until you opt out.
You can opt out of marketing emails at any time by:
- Clicking the “unsubscribe” link in any marketing email, or
- Contacting us at hello@marketingbots.ai
Even if you opt out of marketing communications, we may still send you non‑marketing messages relating to your account, your use of the Services, billing, security or other transactional or administrative matters.
8. Your rights, access and correction
Under the Australian Privacy Principles, you generally have the right to:
- Request access to the personal information we hold about you
- Request correction of personal information that is inaccurate, incomplete or out‑of‑date
To request access or correction, please contact us at hello@marketingbots.ai or on +61 2 9440 9369. We may need to verify your identity before providing access or making changes.
In some cases, we may not be able to provide access to all of the information we hold (for example, where doing so would unreasonably impact the privacy of others, is subject to legal privilege, or is otherwise restricted by law). If we refuse access or correction, we will tell you why, and how you can complain about the decision.
8.1 Complaints and contact with OAIC
If you have concerns about how we handle your personal information, please contact us first so we can attempt to resolve the issue:
- Email: hello@marketingbots.ai
- Phone: +61 2 9440 9369
We will consider and respond to your complaint within a reasonable time (generally within 3 business days, depending on complexity) and will use our best endeavours to resolve it to your satisfaction.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: oaic.gov.au
- Phone: 1300 363 992
9. Data retention
We retain personal information for as long as reasonably necessary to:
- Provide our Services to you
- Manage our relationship with you or your organisation
- Comply with legal, regulatory and accounting obligations
- Resolve disputes and enforce our agreements
When personal information is no longer needed for these purposes, we will take reasonable steps to:
- Destroy it securely, or
- De‑identify it so that it can no longer reasonably be linked to you
We may retain de‑identified or aggregated data (which does not reasonably identify individuals) for analytics, research, reporting or to improve our Services.
10. Data security
We take reasonable steps to protect personal information we hold from:
- Misuse, interference and loss
- Unauthorised access, modification or disclosure
Measures we use may include:
- Technical safeguards such as encryption in transit, access controls and firewalls
- Organisational safeguards such as role‑based access, staff training and confidentiality obligations
- Physical safeguards where applicable
However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
Where you have a username and password to access parts of our Website or the Ellavator.ai / Ella platform, you are responsible for keeping your login details confidential and for maintaining the security of your own devices and accounts.
11. Links to other websites
Our Website and communications may contain links to websites or services operated by third parties. These websites are not controlled by us, and we are not responsible for their content, privacy practices or policies.
We encourage you to review the privacy policies of any third‑party websites or services you visit.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other factors.
When we make material changes, we will:
- Post the updated Privacy Policy on our Website, and
- Update the “Last updated” date at the top of this page
We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.
13. Contact us
If you have any questions, concerns or requests about this Privacy Policy or how we handle your personal information, please contact us:
- Email: hello@marketingbots.ai
- Phone: +61 2 9440 9369
- Mail:
Cream Point Pty Ltd T/A Marketingbots.ai
Sydney, NSW, Australia
We will respond to your enquiry within a reasonable timeframe.