AI‑powered programmatic media, without the overhead.
Run high‑performing campaigns across display, video, CTV, audio, ABM and DOOH from one place.
Pulse is only available to Ella subscribers
Programmatic media without the overhead.
Most programmatic platforms were built for big trading desks and global brands, not lean teams or smaller businesses.
Pulse was built to do the opposite.
High minimum spends just to access the platform.
Seat licences and platform fees on top of media.
Layers of resellers and mark‑ups you pay.
Black‑box reporting that hides where your ads ran.
Designed to create a competitive advantage.
Pulse is a unified programmatic advertising platform without platform fees or spend minimums.
What Pulse offers
Build once and run everywhere
One system for planning and buying across:
- Display and mobile
- Native
- Online video
- Audio
- Account‑based marketing (ABM)
- Connected TV (CTV)
- Digital out‑of‑home (DOOH)
- Broadcast
Supported by 275+ ad networks, exchanges and DSPs
Reach real people effectively
Run broad prospecting or very tight cohorts with confidence.
Pulse lets you target using observed, deterministic data such as:
- Income and wealth bands
- Home ownership and household composition
- Life stage and family structure
- Location behaviour, with high‑precision geoframing down to a few feet
- Device graphs across 520M+ observed devices
Advanced audience intelligence
Build high‑value audiences by combining:
- Your first‑party data (CRM, site visitors, customer lists)
- Third‑party syndicated segments
- Behavioural signals and location patterns
Pulse supports 700k+ audience segments and enrichment options
Easy to read reporting
Defend spend, refine targeting and eliminate wasted spend with real visibility.
You can see:
- Impression‑level logs – where each ad ran and how it performed
- Click, event and conversion logs – which placements and audiences drove outcomes
- Site‑level reports – how each domain or app contributed to performance
- Pacing and delivery – how budget flowed across channels over time
Flexible models
Scale programmatic capabilities without the need of a full in‑house trading desk.
Choose the model that fits how you work:
- Self‑serve – your team runs campaigns directly in Pulse
- Managed – Pulse trading support runs media to your strategy
- Hybrid – you own strategy; specialists help with setup and optimisation
No platform fees or minimum spend
Pulse does not charge seat licences or require minimum advertising spend. Start small and grow into the platform without fixed overheads or long lock‑ins.
- Start with modest test budgets
- Scale up once you see proof
- Keep control of when and how you invest
From Ella strategy to live campaigns
Create your campaign strategy in Ella
Ella builds your campaign strategy inside your brand context:
- Clarifies ICPs and audience segments
- Aligns offers and positioning
- Maps messaging to each stage of the buyer journey
Move from strategy to live campaign
Pulse’s integrated AI marketing assistant translates your strategy into campaigns:
- Guided audience selection across 700,000+ potential segments
- Support for both prospecting and retargeting
- Structured setup across channels (display, video, CTV, DOOH, audio, ABM and more)
Analyse performance and improve
Pulse tracks everything. Site reports show where your ads ran and their performance.
- Delivery logs reveal which audiences and placements drove results
- Rebalance spend across audiences and channels based on evidence
From 2026, Ella will read Pulse data directly and recommend how to adjust budget, creative and targeting so your media doesn’t just run, it learns over time.
Watch how Pulse works
Who Pulse is for
fCMOs
- Differentiate your offering with media capabilities others can’t access
- Bring a complete strategy plus execution system to every client
- Run prospecting and retargeting from one system
- Choose support models that match how you work
Agencies
- Deliver broader media reach and stronger performance without inflating client budgets
- Offer programmatic, CTV and DOOH without the cost structure of a trading desk
- Give clients clearer reporting and more accountability for their spend
- Increase value per dollar while protecting your own margins
Marketing Teams
- Bring brand strategy and media execution into one unified system
- Take internal control of programmatic campaigns with confidence
- Replace vendor‑managed black boxes with clear visibility and ownership
- Scale execution across channels while reducing costs and complexity
Real benefits with Pulse
Ready to run programmatic media with confidence?
Access to Pulse is available to Ella subscribers through marketingbots.ai.
* Pulse is not publicly available and only accessed through select partners who pair the platform with strategy and governance.