Our story to make marketing easier.
Marketing is how stories travel. Too often, the right stories get lost. We set out to change that.
What we kept seeing.
We started by watching smart teams struggle with marketing in the age of AI and kept seeing the same issues.
Reactive marketing instead of proactive.
Tighter deadlines without extra help.
High burn out rates and staff turnover.
Expensive recruitment and upskilling of staff.
Loss of knowledge when people left.
Clients expected more value with less spend. Teams had to deliver more without increasing costs. Too much knowledge lived in people’s heads and inboxes. Every time someone left, part of the marketing brain left with them.
We knew that wasn’t sustainable.
The world around us was changing fast.
And the marketing landscape was shifting fast.
Search behaviour was changing and attention was harder to earn.
Remote and flexible work became normal, with dispersed teams.
Anyone with a device could generate ‘content’ and ‘plans’ in seconds.
On paper, it looked exciting, but in reality, it meant:
More output, but not exceptional output.
A world of sameness and mediocrity.
‘Marketing’ not anchored in any strategy.
We care about marketing, because we care about decisions.
Marketing sits at the heart of how people make decisions. We wanted it to be easier and distinctly better.
We didn’t want:
- Another AI tool to add to the disconnected stack
- Another set of templates, doc and decks to fill in
- Another 'AI assistant' that forgets between prompts
We wanted something better:
- A teammate that always remembers your world
- A system connecting strategy to the work being done
- A way to make marketing easier to run, not harder
We wanted marketing to:
- Stay clearly and visibly aligned to strategy and brand
- Live as a valuable business asset, not in people’s heads
- Be easy to share without always starting from scratch
Finding the right partner, not another new toy.
We wanted a partner who could help us change the way marketing was done. Then we found Ellavator.ai.
Ellavator.ai was designed with marketers and trained on proven marketing frameworks for marketing.
Ella was created as a highly specialised, strategic AI marketing engine, not a general chatbot tool.
The Ellavator.ai team shared our belief that marketing could be easy to do, and should be done differently.
Partners in action
Ella Summit, 2025
How we help you with Ella.
We understand tight margins, client expectations, internal pressures from running our own businesses.
With all our plans we offer comprehensive onboarding and support, that others often charge extra for.
Take what you already know about your customers, offers and positioning.
Turn that into Brand Bots and playbooks that fit how you actually work.
Help your team embed Ella into a new everyday ‘way of working’.
Walk alongside you with ongoing marketing support on ‘real work’.
What others are saying about Ella
Who we are.
Stacy – Founder & Strategic Lead
Stacy is our strategic lead. She has spent her career helping organisations answer a simple question: ‘How do we make marketing easy, and work effectively for this business?’
She has led marketing and growth projects across Australia and the Asia‑Pacific region in education, property, professional services, NDIS and aged care and technology. Again and again, she has seen clever people, tight margins and marketing that feels harder than it should.
At Marketingbots.ai, Stacy focuses on:
- Positioning and ideal customer profiles for agencies, teams and owners
- Strategy‑driven marketing systems, not just campaign lists
- Turning how you already win customers into Brand Bots and playbooks inside Ella
Gregor – Growth & Systems
At Marketingbots.ai, Gregor focuses on:
- Growth strategy and commercial models
- Rolling Ella out across multiple brands and client accounts
- Making sure the systems we build with Ella support revenue, margin and capacity
Deb – 2IC & Creative Magician
As chief designer and operations lead, she:
- Turns strategy and AI‑generated drafts into clean, on‑brand creative
- Oversees delivery so work moves from plan to done
- Keeps our brand and client brands visually consistent across channels
Our Vision, Mission, & Values.
Vision
Changing the way marketing is done.
Mission
Building marketing systems you own, not ones you don’t.
Our values
- Marketing Made Easier - Brilliant marketing shouldn’t be hard. It should be easy to do and easy to run.
- Build It, Own It - The real value comes from owning your marketing system, not when you outsource it.
- People, Not Prompts - Relationships, judgment and lived experience matter most. AI should serve people, not replace them.
- Distinctive Excellence - All marketing should be distinctive and excellent, never just 'good'.
- Trustworthy By Design - Trust is earned through how we show up: honest and reliable with you and your time.
Making marketing, distinctively excellent.
Marketing strategy, not random prompts
Your positioning, ICPs and messaging are built into Brand Bots and playbooks. You get work that sounds like you, without correcting generic AI output.
More efficiency from existing team
Ella supports teams without needing extra headcount. You see campaigns and content go live sooner, with more consistency and less scrambling.
Real support when you need it
You get setup, training and unlimited marketing support. You always have someone to talk to about how to use Ella to solve live marketing problems.
You know your business, Ella knows marketing.
Agencies and fCMOs
Turn your methods and client strategies into reusable Brand Bots and playbooks, so you can grow your business easily.
Marketing Teams
Give your team a single source of truth so everyday planning and execution stay consistent across channels.
Business Owners
Turn what you know about your customers into a simple system in Ella, so your marketing keeps moving forward.